3. Steps 2, 3, and 4: Use your competitors’ websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Ahrefs and SEMrush have similar dashboards. Market research is a process of gathering, analyzing, and interpreting information about a given market. Within a short period of time, Ahrefs built a sterling reputation in the SEO community and became widely regarded as one of the most accurate backlink analysis tools on the market. It also analyzes the keywords ranking for all the websites and finds the. Organic Keywords. With this tool, you can identify your industry leaders and direct competitors, analyze their backlink profiles, and uncover their top performing keywords. 2. Ahrefs is an SEO tool that provides a range of features for keyword research, competitor analysis, and rank tracking. You’ll see a list of keywords where your site ranks in the top 20 positions in the SERP (but you can easily expand this in the filters), which means these keywords are attainable. Organic competitors report (beta) This report shows you who your organic competitors are and how everyone matches up against each other based on organic traffic, organic traffic value, and number of organic pages. Technical SEO Guides. Identifying quality and authority of competitor backlinks is crucial for effective competitor analysis using Ahrefs. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. This tool of Ahrefs is combining multiple powerful SEO tools including organic traffic research, paid traffic research and backlink checker. Ahrefs rates 4. Allows competitors' backlink analysis reports. Ahrefs2. SEMrush, SE Ranking, Majestic, Moz, SERPStat, Ubersuggest and Mangools are among the top players in the market that offer an equally good option for SEO professionals. 1. Keyword Difficulty (KD) estimates how hard it will be to rank on the first page of. SEO Tester Online for an all-in-one SEO suite. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Next, you should analyze your competitors’ link growth and collect data about how many referring domains they get per month. Imagine being able to know your competitors' marketing strategy. Let us build a personalized strategy with the best eCommerce marketing services for your needs. Pricing: $99-$999/month Ahrefs is a top pick for SEO competitor analysis tool for several reasons. Competitive research. But we think website speed, SEO, and. Spy on your competitor’s organic traffic and rankings. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. 4. User Interface. See how much traffic your competitors are getting. SEO Competitor Analysis Tools. Ahrefs content gap tool can also do the same job as the Semrush keyword gap tool. Traffic is broken down into 4 sources, so you can see how each source performs. This information can help you identify gaps in your own strategy and make data-driven decisions to outrank your competitors. That’s definitely a tool to look out for. Some of the most popular competitor analysis tools are SEMrush, Ahrefs, SpyFu, and SimilarWeb. It was a tough call, as the competition between Semrush and Similarweb was close regarding traffic analytics. Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. It also offers tools that can help you track your site’s backlink profile. What we will cover in this section is what Spyfu is most popular for- its competitor PPC insights. Large image files. Ahrefs can be used for competitor’s analysis, analysing their backlinks, their ranks, doing keyword research and a lot more. Need to know more about Ahrefs for Competitor Analysis? Visit: a call with us through this link:. But SEMrush shows you A TON of data on each term, like the search volume trend and number of results. 6. c. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. 88% and MajesticSEO is just 53. SpyFu. Consumer favorite zillow. It may be that the situation. In fact, you can easily run an Ahrefs competitor analysis and perform competitor research in just minutes. It can act as a robust competitor analysis tool, making your strategy better than before. Get your keyword list. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords. Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. Ahrefs. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Ahrefs is a powerful SEO tool that can be used for website analysis and link building. To me, this is actually a good thing. With Ahrefs, you can perform keyword research, ranking tracking, backlink analysis, competitor analysis, website audits, and more. They both offer comprehensive reports and analytics front and center. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. However, Ahrefs requires a bit more of a configuration process. Leave the bottom section blank. Its comprehensive backlink analysis features, robust competitor analysis, and keywords explorer tools make it indispensable for SEO professionals and businesses. By regularly analyzing the competition, you ensure that you're targeting the right keywords, conveying your client's message in an engaging way, and that you're not overspending on ads. Ahrefs is a popular SEO tool that’s widely touted for its ease of use. The 7 best Ahrefs alternatives – summary. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. Use anchor text analysis to. Cost: $119 monthly for Pro plan, $229. Spyfu offers data and insights on the keywords your top competitors target with their content. From Ayima's post-crawl analysis, our techies concluded that MajesticSEO's crawler was counting URLs. Beginner-friendly yet through competitor analysis tools on a budget: 4. 4B visits in 2020. In this step, it is crucial to dive deep into your competitor's backlink profiles using Ahrefs. Ahrefs for keyword analysis. PPC competitor analysis is an essential part of any successful PPC campaign. Get Ubersuggest. Ahrefs’ site explorer is a fantastic dashboard that provides an overview of your site as well as the site of your competitor. Using Ahrefs’ Rank Tracker – Best for long-term monitoring of activity. You can use the tool to see which keywords competitors are targeting on Google in their paid advertisements. Start your free trial today and get ahead of the competition. comTimestamps:00:00 - Intro00:52 - Main Dashboard01:22 - DR and UR2:23 - Quick Look at Backl. 4 – Mangools. Backlinks review - get the information you need about your current connection profile. As mentioned above, Ahrefs is the superior tool when it comes to backlinks. Start by examining key metrics like the total number of backlinks and referring domains. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. Overall, when it comes to index size, features, and price, Ahrefs is the best value. Similarweb 3. Step 4: Organize your data. The second step is to take a look at competing websites and their top-performing pages. Ahrefs vs. Site Explorer works the same way for competitive analysis the way it works for your site analysis. Ahrefs has ample of benefits such as competitor analysis, backlink analysis, keyword research, site auditing and much more. Keywordtool. You can also use Ahrefs. Their free Domain Analysis tool provides insights into a website’s top keywords by clicks and rank, branded keywords, SERP ranking distribution, top search competitors, and common user query insights. Competitive Analysis - Ahrefs. Dead pages. Long. Comparison of Backlink AnalysisThe most unique feature of SimilarWeb is that it is best used for keyword research and competitor analysis. See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. You can look at the common links your competitors have that you’re missing and work your way through those, or you can look for patterns in the data to see the type of sites where competitors are getting links. Overall, Serpstat is cheaper than Moz, Ahrefs or SEMrush. Excellent for backlink analysis. Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. Ahrefs: 📈 Ahrefs' backlink analysis features empower you to dissect your competitors' link profiles, identify high-quality backlink opportunities, and monitor your own link-building efforts. Here’s how Ahrefs is rated on these sites: G2Crowd – 4. I’ll analyze each tool to see how they differ in the user interface, keyword research resources, rank tracking, and competitor analysis. Next, enter your domain in the first field. . Ahrefs offers four plans with monthly billing, with the option of annual billing, at a discount. Another important feature of Ahrefs is its competitor analysis tool, which provides valuable insights into the strengths and weaknesses of a user's competitors and helps users identify. Readers of Two Hour Blogger can get a 7-day free trial to SEMrush at this link. These tools are designed to help you improve your website's search engine ranking. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. com. Today, I’m going to introduce you to a new tool which I’m sure will quickly become a go-to resource in your marketing arsenal. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. Let’s go through our standard list of features: SERP analytics (Keyword. They aren’t wrong, and we cover the same practices later on in this guide. 11 Best Ahrefs Alternatives That You Should Consider. Here are eight Ahref alternatives that are worth considering: 1. Similarweb is a web analytics and web traffic performance tool that comes with many competitor analysis features. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. The 9 best rank trackers. If you want to get your SEO and content marketing ramped up quickly I recommend getting a trial with both Ahrefs and SEMrush. Our crawler is the second most active after Google, and we update our backlinks database with fresh data every 15 minutes. com might become cumbersome to track as they. 5. Detailed keyword research: Semrush beats Ahrefs when it comes to keyword research, being more versatile and detailed and providing you with a comprehensive list of keyword ideas through its Keyword Magic tool. We use it for everything SEO-related. Learn how to use Ahrefs for SEO and to get more traffic to your website. User Interface. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Add a column to the export file from Content Explorer and use =VLOOKUP to add the domain-level data from URL Profiler or Screaming Frog. You can also use tools like SEMrush, Moz, or Ahrefs to get more comprehensive data on your competitors' SEO performance, such as keywords, backlinks, traffic, and ranking. Semrush allows you to do keyword research, backlink audit, competitor analysis, technical SEO audit, and much more. 3. Enter a competitor’s URL and click “ Analyze . When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and. 🔍 Unlock the Secrets of Competitor AnalysisJoin us on a deep dive into the world of digital marketing with Lellex Digital Marketing Services. Next, enter your domain in the first field. ahrefs. If you want to find competitors using Ahrefs in 2024, the first step is to sign up for an account. SpyFu cannot compete with Ahrefs when it comes to content research and backlink monitoring, for example. 95 monthly for Business plan. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. Additionally, it has an amazing feature that helps improve traffic to your website and enhance performance of your online store. You can filter the results in the Keyword Magic Tool according to search volume, trends, CPC, top competitors, and competitive density. Additionally, the tool comes with a free trial. SimilarWeb also provides authentic and accurate data, which helps in making SEO strategies. 1. Ahrefs is a user-friendly, powerful solution for marketing professionals of all levels of experience. Add your perspective Help others by sharing more (125 characters min. For example, if you work for ConvertKit, you might look for sites that compete with MailChimp. Why Moz is Top Ahrefs Competitor. It is the bulk/batch analysis feature that allows you to analyze the backlinks of up to 200 domains, subdomains, subfolders, and URLs. Try Ahrefs SEO tools provides premium SEO tools for keywor. → Analysis of competition. $39/mo - $299/mo. You can use Ahrefs to track keywords by at a very local level (right down to town or city). Semrush for overall functionality. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. Module 1: Foundamentals of Advanced Link Building. Type or paste the URL of the web page you want to check into the provided field. Ahrefs will also show you problems such as broken links that could hurt your ranking. Then go to the Backlinks report (and add a. Image via Moz. Ahrefs has continually evolved over the years and may have introduced new features and improvements since then. This is an accurate source of data and provides reliable metrics. SEMrush is one of the most popular SEO tools on the market. Here are some steps you can take to conduct competitor analysis using Ahrefs: Identify Your Competitors: Use Ahrefs to identify your. Ahrefs - All-in-one SEO Competitor Research Tool. In addition, Ahrefs' link analysis feature allows users to see the backlinks pointing to their website and evaluate the quality and strength of these links. Here’s how its interface looks like;Click here to start your Ahrefs trial for $7. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. Use the interactive graph to see how traffic has progressed both globally and locally in 171. The next step on how to do competitive analysis is to look at a competing website and its top-performing pages. So is tracking its status regularly to keep the inbound reference live. Ahrefs currently does not offer a free trial. Transparent Pricing. 6. Affiliates. Google Keyword Planner. In this example, Ahrefs has uncovered 13,470 keywords that they don’t rank for, but their competitors do. By analyzing your competitors' organic search traffic, backlink profile, top-performing content, and keyword rankings, you can gain a competitive edge and. Ubersuggest has a free version that is useful. That said, Ahrefs is also one of the top Moz alternatives for keyword research, technical site audits and competitor content analysis. Ahrefs for keyword analysis. Ahrefs will start tracking data and will send you regular updates. The Bottom Line. 1. Ahrefs will also show you problems such as broken links that could hurt your ranking. Wincher is an SEO tool that specializes in keyword tracking and analysis to help increase your organic traffic. This lets you see the whole picture and make informed decisions. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it; If you pay upfront for a year, then you will get a 16% discount on Semrush. You can also see view historical backlinks via. You can use Ahrefs’ Site Explorer to: Analyze competitor link profiles to see which pages, content types, and topics get linked to the most. Ahrefs 4. You want to find the keywords your competitors are ranking for, and you are not. However, when many SEO professionals use the term “keyword difficulty,” they’re referring to the broader concept of. But the question is—when it comes to Semrush vs Ahrefs, is Ahrefs better than. Ahrefs Lite is the least expensive option, and costs $99 per month. Discover how to outrank your competitors and grow your organic traffic with Ahrefs' competitive analysis tool. SEMrush. In fact, the #1 result in Google has an average of 3. Ahrefs’ Broken Link Checker is powered by the largest live backlinks database in the industry. . While its interface isn't geared for beginners, it's a solid. [Agency SEO Tools] Download the free guide → 1. Semrush. Keywords that contain your seed in the order it's written. Tutorials. Overall, I think SEMrush has a better pricing structure, with less restrictive limitations for the base plan. Detailed Review: Ahrefs. As you can see below, Ahrefs' competitor backlink reports include numerous data points and filtering options. Ahrefs has a lot more to offer when it comes to SEO analysis. This analysis helps your team create new content, or optimize existing content, to outrank your competitors. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. When it comes to backlink. 4 – Mangools. However, SEMrush gets you into the dashboard a little quicker to begin your analysis. Ahrefs is one of those tools that come across as complex, until you actually understand how it really works. In this comprehensive guide, we will walk you through the process of conducting SEO competitor audit reports using three powerful tools: Ahrefs, SEMrush, and Moz. To identify a good website to analyze, look at both the purple and orange sections. Ahrefs tends to provide most of its data in graphs and charts, while Moz prefers to use tables in most cases. Resource page link building. What keywords are these pages using and how. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. SEMrush has a similar Keyword Magic Tool based on a database of over 20 billion keywords (considerably more than Ahrefs), and it supports 142 locations. Step 1: Sign up for Ahrefs. Semrush is one of the most popular SEO tool suites out there. It also offers a competitive analysis tool to help discover your top competitors online. This is the final step while doing the content gap analysis. Ahrefs is known for its backlinks and SEO analysis — but how does it compare to the rest of the market?. It comes with a keyword research tool, a backlink analysis tool, and a website analysis tool. Ubersuggest. The Ahrefs free backlink checker is one of those and is designed to help you find broken links so you can fix them. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. Pay Per Click (PPC) Tools: Automate data collection by using PPC competitor analysis tools that save your agency hours of time compared to manually investigating competitors. Spyfu is one of the oldest multi-feature SEO solutions out there. Pros. Overall winner: Similarweb. Similarweb is a popular website traffic analyzer. Step 7. UberSuggest – Best SimilarWeb alternative FREE. BuzzSumo 6. If you have this tool, chances are you would need an another tools. Step #2: Click “Keyword Ideas” in the Left Sidebar. Ahrefs —for SEO, search ads, and content marketing. Moz ProSerpstat. One of the most popular Ahrefs alternatives is SEMrush. SEMrush and Ahrefs both offer comprehensive reports and analytics right from their dashboards. Spyfu. Now, it’s time to put Ahrefs to the test. Pricing: Plans start at $119. It is a paid tool and is considered one of the best SEO tools on the market. You’ll need to make an account, but you have the ability to analyze your competitor’s backlinks and referring domains, organic traffic, and the number of organic keywords they rank for. Semrush can also identify competitors for you by analyzing. Competitor research is a crucial SEO pillar that informs your overall SEO strategy. Nozzle for data. SERP Checker: The SERP checker allows you to check the top 10 ranking pages of any keyword for any region. 1. LinkMiner is Mangools’ backlink checker. 2. With Ahrefs, you can see the number of backlinks. When it comes to backlink analysis, Ahrefs is definitely the name that comes to mind. You can sign up and test it out for a week for only $7. But in general, it is advisable to use to 2 to 3 tools likes Google Keyword planner which is completely free, SEM Rush, Moz e. Open up your tool and enter your website domain. It is well-regarded for its robust features in backlink analysis, keyword research, and competitor analysis. It shows where most of your competitors’ traffic comes from, as well as any similar pages they visit. Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword Research tools. Even. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. Massive opportunity for Ahrefs. 61%, Ahrefs at 72. 95 monthly for Guru plan, $449. Ahrefs. Step 3: Gather information. SEMRush is a digital marketing toolkit literally bursting with features and is arguably the best Ahrefs alternative on the market today. Ahrefs' "Link Intersect" feature enables you to find websites that link to your competitors but not to you, helping you discover potential link building prospects. You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month. However, SpyFu does not have the same data sources as more expensive solutions such as SEMrush and SimilarWeb. Let’s now talk about some FREE Semrush alternatives and competitors you can use in 2023. OR you can manually enter your domain and up to 3 competitors in Keyword Gap directly. Almost every guide to website analysis will tell you that you can evaluate a site’s performance by doing any or all of these actions: Run an SEO audit. This information can help you identify gaps in your own strategy and make data-driven decisions to outrank your competitors. These tools of the trade are proven to be excellent services for checking website traffic: 1. Simplicity of Use. Competitor link building. The second step is to click on “Organic keywords” under the “Organic search” section. Now the tool will show you all the backlinks pointing to your competitor’s site. You can use the Keyword overlap column to scan for your most relevant competitors. It was a draw in the remaining 35. Using Ahrefs’ Rank Tracker –. To do so, you would: Step 1: Use Google to compile a list of your competitors. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. You can also use tools like SEMrush, Moz, or Ahrefs to get more comprehensive data on your competitors' SEO performance, such as keywords, backlinks, traffic, and ranking. SEO Competitor Analysis using Ahrefs Ahrefs software focuses on SEO. Ahrefs is a powerful SEO tool that can help you analyze your competitors' websites and gain valuable insights. 34%. , you may use Hubspot competitor analysis or research with Ahrefs). Follow the instructions to gather. However, Ahrefs requires a bit more of a configuration process. The next closest competitor (GSC) only had 14% of votes. This lets you see the whole picture and make informed decisions. The Moz Pro Link Explorer is one of the backlink analysis tools that every serious digital marketer should have in their toolkit. Start your analysis today!Ahrefs is used to do backlink analysis, keyword research, track positions of pages, and compare SEO visibility scores. UberSuggest is the ideal free alternative to SimilarWeb that I’d recommend to anyone on a budget. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. Backlink Analysis: Ahrefs is known for its powerful backlink analysis. Find content gaps between you and your competitors to get new content ideas. See all keyword rankings for any website or web page. Site Explorer’s Overview 2. Ahrefs has a powerful backlink analysis tool that enables you to understand the quality and quantity of backlinks pointing to your. You also get market analysis, competitor analysis, and paid tools such as advertising reach, ad builder, PLA, and display advertising. But you can get access to all of SpyFu’s features for $39/month. I think it’s a very fresh look at competitive analysis. Inside the Instagram Benchmark dashboard, you will find comparative data covering engagement, follower count, engagement and so on. From here, analyze each link manually. Agency Analytics. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Hemalatha. Determine Organic Competitors. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Try Ahrefs SEO tools provides premium SEO tools for keywor. Test Backlinks Ahrefs allows you to perform competitive analysis by uncovering your competitors’ most valuable backlinks. Explore organic and paid traffic metrics for any website using Site Explorer. Google Search Console (GSC) is another SEO tool on our list. Ahrefs, similar to SEMrush, is a competitor analysis tool for. Ahrefs is the best all-in-one SEO tool for backlink analysis. Semrush for overall functionality. It’s important to track websites on your scale. To use the backlink features, login to Semrush, select ‘Backlink Analytics,’ and type in the name of the domain you want to investigate. Ahrefs is all in one SEO tool that contains third-party referencing, keyword research, competitor analysis, rank following, and site reviews. Step #3: Review the Keyword List. With the increasing costs of acquiring backlinks, this is a huge benefit. 1. Then enter your main competitors and click “Compare. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. Obtain the Anchor Text report to see all of your backlinks' related anchor text. Rank Tracker for unlimited keyword tracking. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. And it gives you an interactive view to monitor the growth or decline of your backlink profiles. Keyword research; Competitor analysis; Channel audit; Keyword Research. Ahrefs provides top-quality tools for performing site audits, analyzing competitors’ websites, identifying SEO issues in individual pieces of content, and researching keywords. Knowledge of strategies to beat the competition. SEO Tester Online for an all-in-one SEO suite. It offers a wide range of features, including keyword research,backlink analysis,competitor analysis, and more. Use anchor text analysis to. If search is critical to your company, you likely need these options. Their Site Explorer allows you to add any competitor URL and get a complete breakdown of their number of backlinks, referring domains, top. And if you run an SEO agency or want an enterprise-level tool, Serpstat is also on the more affordable side. The Ahrefs Competitor Analysis Tool provides a wide range of features and functionalities that enable you to gain valuable insights into your competitors' strategies. Filter for results where the referring page URL contains “podcast,” “episode,” or “interview”. For the first few years, Ahrefs was purely a backlink analysis tool. Make a copy of our content gap analysis template, then navigate to the Competitive Analysis tool in Ahrefs and check it’s set to “keywords. Moz is an all-in-one SEO tool started by RandFishkin and Gillian Muessig in 2004. ) If your site has lots of low-quality backlinks or spammy links, your SERPs rankings will suffer. Ahrefs took the SEO world by storm back in 2010 and continued to grow into the SEO power-house it is today — needing 2400 servers, discovering 30 million new pages per day!. 6. Brand24 – 用于品牌监控. Spy on their pitfalls and emulate their success to keep your clients ahead and better manage their PPC budget. ) CancelAhrefs is ideal for in-depth SEO analysis, including keyword research, backlink analysis, and competitor research. ; Discover interface possibilities - screen your rivals' connections, and. 3. For example, you can use Ahrefs' Content Explorer to find the most popular and shared content of your competitors and analyze their topics, formats, headlines, and length. 8 billion keywords while Semrush has more than 21 billion keywords, meaning both will let you access nearly the same number of keywords. Keyword research: Ahrefs provides detailed information about keyword search volume, keyword difficulty, and related keywords. ”. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. While we’re on the subject, Google Keyword Planner is the mac daddy of free keyword tools. ”.